GOOGLE (GOOGLE LLC / ALPHABET INC.)
How two Stanford students in a rented garage built the company that became the front door to the internet.
Starting as a research project called "BackRub," Google grew into the most-used search engine on Earth and one of the most powerful companies in history.

Google was founded in 1998 by Larry Page and Sergey Brin, two Stanford University graduate students, to organize the world's information and make it universally accessible. Its powerful search engine, built on the PageRank algorithm, transformed how people find information. Google expanded into email, video, mobile software, mapping, advertising, cloud computing, and artificial intelligence. In 2015 it reorganized under a new parent company, Alphabet Inc., and it remains one of the most influential technology companies in the world.
Milestones
The future founders meet at Stanford University.
Page and Brin build a search engine based on links.
"BackRub" is renamed Google, and the company is founded.
Google builds an advertising business around search.
Google launches Gmail and goes public.
Google acquires the Android mobile software company.
Google buys the video-sharing site YouTube.
Google launches Android on phones and releases Chrome.
Larry Page becomes Google's CEO.
Google reorganizes under a new parent company, Alphabet Inc.
Sundar Pichai becomes CEO of Google.
Sundar Pichai becomes CEO of Alphabet.
- 1995Page and Brin meet at Stanford
The future founders meet at Stanford University.
- 1996The "BackRub" search engine
Page and Brin build a search engine based on links.
- 1997-1998Google is named and founded
"BackRub" is renamed Google, and the company is founded.
- 2000Search advertising
Google builds an advertising business around search.
- 2004Gmail and the IPO
Google launches Gmail and goes public.
- 2005Acquiring Android
Google acquires the Android mobile software company.
- 2006Acquiring YouTube
Google buys the video-sharing site YouTube.
- 2008Android phones and the Chrome browser
Google launches Android on phones and releases Chrome.
- 2011A change in leadership
Larry Page becomes Google's CEO.
- 2 October 2015The creation of Alphabet
Google reorganizes under a new parent company, Alphabet Inc.
- 2015Sundar Pichai leads Google
Sundar Pichai becomes CEO of Google.
- 2019Pichai leads Alphabet too
Sundar Pichai becomes CEO of Alphabet.
Explore this story
Every day, billions of people turn to a single word for answers: Google.
The company began in the mid-1990s as a research project by two Stanford graduate students, Larry Page and Sergey Brin. They built a search engine that ranked web pages by how many other pages linked to them - a simple but revolutionary idea. They called it "BackRub," then renamed it Google, a play on the huge number "googol," reflecting their mission to organize a vast and growing web.
From a rented garage, Google grew explosively. Its clean search page and uncannily useful results made it the default way to find information online. It turned search into an advertising powerhouse, then expanded into email, maps, video, mobile phones, web browsers, and cloud computing.
In 2015, Google reorganized under a new parent company called Alphabet, with Sundar Pichai taking the helm of Google. Today the company sits at the center of the internet - and at the frontier of artificial intelligence. This is the story of how it got there.
- 1995Page and Brin meet at Stanford
The future founders meet at Stanford University.
In 1995 Larry Page, considering Stanford for graduate school, was shown around by Sergey Brin, a student there. Despite initially disagreeing about many things, they soon began working together.
This meeting set in motion the creation of Google.
By some accounts they argued about nearly everything at first.
- 1996The "BackRub" search engine
Page and Brin build a search engine based on links.
Working from their dorm rooms, Page and Brin built a search engine that used links between pages to judge each page's importance. They initially called it "BackRub."
The link-based approach was the key innovation behind Google's success.
The underlying method became known as the PageRank algorithm.
- 1997-1998Google is named and founded
"BackRub" is renamed Google, and the company is founded.
The search engine was renamed Google, a play on "googol." In 1998 the company was formally founded and incorporated, reportedly with early work based out of a rented garage.
It marked the official birth of the company.
The name reflected the founders' mission to organize an enormous amount of information.
- 2000Search advertising
Google builds an advertising business around search.
Around 2000 Google introduced advertising tied to search keywords, which would become the foundation of its enormous revenue.
It turned a popular search engine into a hugely profitable business.
This advertising model made Google one of the most valuable companies in the world.
- 2004Gmail and the IPO
Google launches Gmail and goes public.
In 2004 Google launched Gmail, offering unusually large email storage, and held its initial public offering, becoming a publicly traded company.
The IPO turned Google into a corporate giant and made its founders billionaires.
Gmail launched with far more free storage than competitors offered at the time.
- 2005Acquiring Android
Google acquires the Android mobile software company.
In 2005 Google acquired Android, a small company developing a mobile operating system, and also expanded its mapping services around this period.
Android would become the world's most widely used mobile operating system.
The acquisition positioned Google at the center of the coming smartphone era.
- 2006Acquiring YouTube
Google buys the video-sharing site YouTube.
In 2006 Google acquired YouTube, the fast-growing online video platform.
YouTube became one of the most-visited websites in the world.
YouTube grew into a global hub for entertainment, education, and creators.
- 2008Android phones and the Chrome browser
Google launches Android on phones and releases Chrome.
In 2008 the first phones running Google's Android operating system arrived, and Google released its Chrome web browser, which emphasized speed and simplicity.
Both became dominant in their categories over time.
Chrome eventually became the most widely used web browser in the world.
A Stanford Partnership
Google's story began in 1995 when Larry Page and Sergey Brin met at Stanford University. Though they reportedly clashed at first, they soon teamed up to tackle a hard problem: how to find the most useful pages on a rapidly growing web.
From BackRub to Google
Their solution ranked pages by the links pointing to them - the PageRank idea. They named the search engine "BackRub," then renamed it Google, a play on "googol." In 1998 they founded the company, famously starting out in humble surroundings.
Turning Search Into a Business
Google's clean design and remarkably useful results made it the world's favorite search engine. Around 2000, the company built an advertising business around search keywords, turning its popularity into extraordinary profits.
Building an Empire
Google expanded relentlessly: Gmail and its IPO in 2004, the acquisition of Android in 2005, YouTube in 2006, and the launch of Android phones and the Chrome browser in 2008. It became far more than a search engine.
The Alphabet Era
In 2015 Google reorganized under a new parent company, Alphabet, giving its many ventures more room to operate. Sundar Pichai became CEO of Google, and by 2019 he led Alphabet as well, as founders Page and Brin stepped back.
The AI Frontier
In the 2020s, Google threw itself into the race for artificial intelligence, weaving AI throughout its products and competing fiercely with rivals. Its search engine and YouTube remain among the most visited sites on Earth, keeping Google at the heart of digital life.
- Google began as a Stanford research project.
- Its founders reportedly disagreed about nearly everything at first.
- It was originally named "BackRub."
- "Google" is a play on the huge number "googol."
- Its search relies on the PageRank algorithm.
- It was founded in 1998.
- Early work is linked to a rented garage.
- Its mission is to organize the world's information.
- Eric Schmidt was brought in as CEO to provide experienced management during Google's growth.
- The company's advertising model, not search itself, generates most of its revenue.
- The founders long favored an unconventional, engineering-driven culture.
- Google's original mission statement remains central to its identity.
- The name reflects the vastness of information the founders aimed to organize.
- Android was a small startup before Google acquired it.
- YouTube was a young company when Google bought it.
- Alphabet was designed to separate Google from more experimental "bets."
Google invented the search engine.
Search engines existed before; Google's link-based ranking made search dramatically better.
Google makes most of its money from selling products.
Most of its revenue comes from advertising.
Google and Alphabet are entirely different companies.
Alphabet is Google's parent company; Google is its largest subsidiary.
The founders no longer have any control.
They stepped back from daily roles but retain significant voting control.
Google built everything itself.
Key products like Android and YouTube came through acquisitions.
"Google" was always the name.
It was first called "BackRub."
Google only does search.
It spans email, video, mobile software, browsers, maps, cloud, and AI.
Chrome was always the top browser.
It launched in 2008 and grew to dominance over time.
Google's dominance has gone unchallenged.
It faces significant antitrust and regulatory scrutiny.
Google's culture is like a traditional corporation.
It became famous for an unconventional, engineering-driven culture.
Note: The following reflect widely reported statements associated with Google and its leaders; meanings are summarized where wording varies.
Quote 1: Google's mission is to organize the world's information and make it universally accessible and useful.
Meaning: This founding mission has guided the company's expansion across products and services.
Quote 2: The founders long promoted the informal motto "don't be evil."
Meaning: It expressed an early aspiration to build a trustworthy company, and became a much-discussed part of Google's identity.
Quote 3: Leaders have described Google's goal as being genuinely helpful to users.
Meaning: The company frames its products around usefulness and accessibility.
Google transformed how humanity finds and uses information. Its search engine became the default gateway to the internet, its advertising model reshaped the digital economy, and its products - from Android to YouTube to Maps - became part of everyday life for billions. As a leader in artificial intelligence, it continues to shape the future of technology.
Google influenced the entire internet economy, from how information is found to how online advertising works. Android shaped the global smartphone market, YouTube redefined video, and Chrome reshaped web browsing. Its research and infrastructure have influenced computing worldwide.
- Did you know Google began as a Stanford research project?
- Did you know it was originally called "BackRub"?
- Did you know "Google" comes from "googol"?
- Did you know its search uses the PageRank algorithm?
- Did you know it was founded in 1998?
- Did you know it started in a rented garage?
- Did you know Gmail launched in 2004?
- Did you know Google went public in 2004?
Google vs Apple: Apple focuses on premium devices and privacy; Google built its business around search, advertising, and services.
Google vs Microsoft: Microsoft built its empire on software; Google rose on internet search and advertising, though both now compete in cloud and AI.
Google vs Yahoo: Yahoo was an early internet leader; Google's superior search and advertising model eventually overtook it.
Google vs Meta: Both are advertising giants; Google dominates search while Meta focuses on social media.
- Technology
- Revolutionized web search and built major platforms in mobile, video, and browsing.
- Economy
- Reshaped digital advertising and became one of the world's most valuable companies.
- Information
- Transformed how people find and access knowledge worldwide.
- Communication
- Gmail and related tools changed how people email and collaborate.
- Mobile
- Android brought smartphones to billions of people.
- Media
- YouTube redefined online video and the creator economy.
- Society
- Raised major debates over privacy, data, and market power.
- Future
- A leading force in the development of artificial intelligence.
"The Google Story" by David A. Vise and Mark Malseed.
"In the Plex" by Steven Levy.
"How Google Works" by Eric Schmidt and Jonathan Rosenberg.
"I'm Feeling Lucky" by Douglas Edwards.
"Googled: The End of the World as We Know It" by Ken Auletta.
- The founding and rise of Google.
- How Google search works.
- The story of Android and the smartphone era.
- YouTube and the creator economy.
- Google and the race for artificial intelligence.
1995 Page and Brin meet at Stanford; 1996 they build "BackRub"; 1997-1998 it is renamed Google and the company is founded; 2000 search advertising begins; 2004 Gmail launches and Google goes public; 2005 Android is acquired; 2006 YouTube is acquired; 2008 Android phones and Chrome launch; 2011 Larry Page becomes CEO; 2015 Alphabet is created and Sundar Pichai becomes CEO of Google; 2019 Pichai becomes CEO of Alphabet; 2020s Google competes at the frontier of artificial intelligence.
- Page and Brin meeting at Stanford.
- Inventing the PageRank approach.
- Founding the company in 1998.
- Building the search advertising business.
- The 2004 IPO and Gmail launch.
- Acquiring Android in 2005.
- Acquiring YouTube in 2006.
- Launching Android phones and Chrome in 2008.
- Creating Alphabet in 2015.
- Committing to artificial intelligence in the 2020s.
- Privacy: concerns over how Google collects and uses personal data.
- Antitrust: legal challenges over its dominance in search and advertising in multiple countries.
- Market power: debates over its influence across the internet.
- Taxation and content: scrutiny over tax practices and its handling of online content.
- Consistently ranked among the world's most valuable and recognized brands.
- Widely recognized for innovation in search, mobile, and internet services.
- Its research teams have earned major honors in computer science and AI.
Google is one of the most used and recognized brands in the world. Its search engine is the default gateway to the internet for billions of people, and services like YouTube, Gmail, Maps, and Android are woven into daily life across the globe.
Google remains the primary way most people find information online, and its platforms shape communication, media, and mobile computing. As artificial intelligence transforms technology, Google's decisions and innovations will heavily influence how billions of people access knowledge in the years ahead.
1. In what year was Google founded?
2. Who founded Google?
3. What was Google originally called?
Did You Know: Google started as a project called "BackRub" before being renamed after the number "googol."
Imagine If: Imagine if Google had never acquired Android - the smartphone world might look very different today.
Historic Moment: In 2015, Google reorganized under a brand-new parent company, Alphabet, reshaping one of the world's biggest firms.
On This Day: In 1998, two Stanford students turned a research project into a company that would organize the world's information.
Short Summary: Google, founded in 1998 by Larry Page and Sergey Brin, became the world's dominant search engine and expanded into email, video, mobile software, and AI, reorganizing under parent company Alphabet in 2015.
Medium Summary: Started as a Stanford project called "BackRub," Google was founded in 1998 on the PageRank algorithm and built a powerful advertising business around search. It launched Gmail and went public in 2004, acquired Android in 2005 and YouTube in 2006, and released Chrome in 2008. In 2015 it reorganized under Alphabet, with Sundar Pichai as CEO of Google and, from 2019, of Alphabet.
Long Summary: Google traces its origins to 1995, when Larry Page and Sergey Brin met at Stanford University. Working from their dorm rooms, they built a search engine called "BackRub" that ranked pages by the links pointing to them, using what became the PageRank algorithm. Renamed Google, the company was founded in 1998 with a mission to organize the world's information. Around 2000 it built an advertising business around search, and in 2004 it launched Gmail and held its IPO. It acquired Android in 2005 and YouTube in 2006, and in 2008 launched Android phones and the Chrome browser, both of which became dominant. Larry Page became CEO in 2011, and in 2015 Google reorganized under a new parent company, Alphabet Inc., with Sundar Pichai leading Google. Pichai became CEO of Alphabet in 2019 as Page and Brin stepped back while retaining control. In the 2020s, Google became a central player in the race to develop artificial intelligence, even as it faced scrutiny over privacy and market power.
- 1.Google's official "Our Story" (about.google) - the Stanford origins, "BackRub" name, and mission statement.
- 2.Encyclopaedia Britannica and Wikipedia's sourced summaries - founding in 1998, 2004 IPO, acquisitions, and the 2015 Alphabet restructuring.
- 3.Alphabet Inc. investor relations (abc.xyz) - the corporate structure of Alphabet and Google.
- 4.EBSCO Research Starters - "Google Is Founded" (Page, Brin, and the PageRank algorithm).
- 5.Reporting on Sundar Pichai's appointments as CEO of Google (2015) and Alphabet (2019).
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